What we do
B2B/B2C
At MRM we believe that ultimately, even business users are consumers. And they look for the same combinations of trust, value, and cost performance whether shopping individually or for their organizations. Nevertheless, B2B and B2C marketing solutions differ in the grounds for trust, value, and cost performance, and the expertise that we have built up serving some of the world's - and Japan's-largest B2B and B2C corporations can be invaluable to both.
Consulting
At MRM, our consulting services are aligned to help clients understand the possibilities and the risks of their current and planned digital marketing activities. We work to identify potential programs that build brand affinity, positively and significantly impact sales, and do so efficiently, in a clear and measured manner, reducing risk and increasing Return on Investment.
Creative Development
All too often, recognition of "great creative" takes the form of self-serving awards and prizes. But at MRM we believe great creative has at it's roots insight, research, strategy, planning and excellent execution, and it brings indispensible value in the form of utility and returns real ROI for businesses. This is our creative ambition.
CRM
You value your customers and know that nurturing them over time, understanding their needs and proposing solutions gains their loyalty, deepens the relationship and increases their frequency and monetary value - which over time gains lifetime value, and wins advocates. As a leader in the industry, in Japan and around the world, we are well positioned to help you navigate the offers and programs available to retain the loyalty of increasingly empowered and demanding consumers.
Customer Utility
When customers find true utility in your brand, you become indispensible to them. Utility is enablement, delight, service, and going the extra mile. It may be simple, or in hindsight obvious, but once experienced it always makes you think 'how did I live without it?' Digital has made consumers expect this kind of enablement, and it is here that extra value can be built into your brand, service, and products. That indispensible value is what we call Customer Utility.
D&A
On Albert Einstein's office wall was a sign that read, "Not everything that counts can be counted, and not everything that can be counted counts." The primary goal of our Data Planners and Analysts is to determine what counts to your business (and what doesn't). We put in place the Key Performance Indicators that are required to understand and prove the business outcome of your marketing activities, lower costs, and clarify the accountability of the activities in which you invest your money.
DB Management
The right database strategy is core to both successful CRM and digital acquisition marketing. With shifting demands toward brands and business solution suppliers, effective segmentation must look beyond traditional demographics, to understand what motivates consumers by tracking actual behavior - not just because with digital we can, but because consumers now expect it.
Focus Groups
Focus groups carried out weekly for consumer trends, and ad hoc for specific initiatives, are an important resource for testing concepts and strategies. They form the backbone of a persona and scenario-based planning process that helps us to design impactful engagement programs, websites, product campaigns and loyalty programs.
Interactive Marketing
Interactive marketing covers a wide range of activities from awareness building and customer acquisition to follow-on activities that support Above-the-Line awareness, and Below-the-Line interest to desire communications. From word of mouth to product campaigns that incorporate all media to loyalty program acquisition campaigns, our interactive marketing professionals are tasked with designing and implementing best-in-class programs for B2B and B2C clients.
Localization
Localization of web sites, campaigns, and marketing initiatives is more than just translation. The online behaviors and sensitivities of Japan are different, and a sensitivity of culture, business and translation is required to produce platforms and content that achieves the desired effect. MRM has been bringing global campaigns and tools into the Japanese market for longer than digital has been around.
Log Analysis
Log analysis is a core tool for understanding how consumers are engaging with your programs. Using leading edge tools and expertise we identify the strengths and weakness of your digital platforms and recommend reasoned, measured optimizations that help consumers move through your websites from awareness to purchase.
Platform Development
MRM creates brand, product and campaign platforms for engagement. Be your platform one of websites, campaign sites, mobile sites, loyalty programs, digital signage, or call centers, our industry leading strategists, creative staff, and digital production teams create customer utility or value for consumers that stimulates brand affinity and desire for our clients' products and services.
ROI Tracking & Analysis
Tracking and Analysis regimes to set the benchmarks and measure the effectiveness and efficiency of your programs underlie everything we do. Ultimately, no program is successful unless it can be demonstrated clearly to meet your business objectives by generating return on all the investment you make in your programs.
Search
Search is a media unto itself. Aside from being the single biggest driver (driving 80% or more of all traffic to web sites), it is the most comprehensive and accurate form of business intelligence that has ever been available to marketers. We take an approach that unifies search into a single strategy that drives paid listing and organic search engine optimization. Eliminating cannibalization that can exist between the two, and leveraging synergy that makes both more cost effective.
Site Evaluation
Site evaluations help us, and you, to understand the value you are offering to your current and potential customers online. They are the starting point for defining what extra value supporting your products and services can be offered to consumers on that most mainstream of media - websites and mobile sites.
Strategy & Planning
Our Strategy & Planning team puts the pieces together. With information from your business drivers, analysis provided from our D&A experts and yours, and with consumer insight culled from one of the most research-oriented advertising groups in the world, we build consumer engagement programs that bring together any businesses' two most important goals: providing unique value to your customers, and bottom line value to your company.
Touch Point Integration
Consumers engage with brands, deliberately and incidentally, in more places and at more times than ever before. Every time a consumer touches your brand, on mobile, in store, with a product, on a website, with a call to Customer Service, or through a print or electronic DM, they have an experience with your brand - positive or negative. Those experiences are cumulative, and so we work to put those touch points together to form customer journeys that accumulate to positive brand experiences - and that is the key to good business.
Traffic Analysis
Traffic Analysis, along with log file analysis and tracking dashboards allow us to understand which drive-to marketing initiatives are driving the most traffic, and more importantly, the best traffic to your engagement platforms. When married with A/B and multivariate testing, traffic Analysis makes clear which activities resonate most with consumers to drive actual sales.
Usability Testing
We believe that every value or customer utility that you offer on your engagement platforms needs to align consumer motivations with your product or service. Primarily, we make your offer intuitive, easy find to and navigate, and clearly beneficial. Clear benefits, enabling next steps that we can measure and attribute to business goals is the objective of Usability Testing.
Web and Mobile Site Development
In an interconnected world, where consumers compare, consult, search and find answers to questions that face them in daily life, we build websites and mobile sites that not only answer those questions, but that integrate with all client communications to provide information, value and brand engagement which takes our clients' offering to a higher level.
