Showcase

Johnson & Johnson K.K. Vision Care Company

1DAY ACUVUE DEFINE

A great customer utility, the online and on-mobile 1Day Define simulators show users the beauty enhancing qualities of the contact lenses using their own portraits. Free trials, and special offer coupons, encouraged visits to clinics and WOM buzz.

ACUVUE ADVANCE

ADVANCE High School Basket Ball Club game, takes teens on an online and on-mobile school adventure,educating them at every step of play to the benefits of correctly fitting contact lenses. The game generated enormous interest and participation through WOM only.