MRM Approach
We deliver the best solution for our customer with our tool "5 steps of demand creation"
| Steps | Tools | Purpose | |
|---|---|---|---|
| Step1 | Consumer Insight | McCann Pulse™ Media-in-Mind™ EMLab CMI Center Focus groups Trend research |
Brand: Position Perception Ambition |
| Step2 | Concumer Intelligence | MRM Intelligence™ Social Media Monitoring Search Intelligence™ |
Confirm / Refine / Define: messaging target topics |
| Step3 | Engagement Program | Marketing, Brand Sites CRM CEM, Community EC/Retail Content Strategy Offer / Communication Strategy Search Strategy Social Media Strategy |
Brand / Product: Engagement Sales LTV |
| Step4 | Platform (Implementation) |
Offline Direct Web Mobile Blog Widget Digital POP Search Plan (SEO & SEA) |
Reach, Engage, Sell, Retain |
| Step5 | Optimized Evolution | MRM Dash™ Track Report Evolve |
Reduce CPA Increase ROI & Brand affinity Cycle back to mass |
