Business （Customer Utility™）

When customers find true utility in your brand, you become indispensible to them.
Utility is enablement, delight, service, and going the extra mile. It may be simple, or in hindsight obvious, but once experienced it always makes you think 'how did I live without it?' Digital has made consumers expect this kind of enablement, and it is here that extra value can be built into your brand, service, and products. That indispensible value is what we call Customer Utility.